Healthy, attractive, and youthful skin is skin that is unlined, blemish free, and wrinkle free; most people, in their quest for this type of skin, often believe that expensive products, dermatological procedures, and even surgery are the only ways to achieve this result. This is a mistake, as there are many reasonably priced, affordable topical creams and products out on the market today that are as effective, if not more so, than harsh or invasive procedures; they are also safer, have no degree of risk or harm, and have no risk of dangerous, permanent side effects. However, many consumers do not know which of these products are effective, which are safe, which are gimmicks, and which are the best for the money, since manufacturers are not obligated to reveal clinical findings, scientific research, or even actual fact when advertising their product. Since over the counter creams are not regulated by the FDA, many manufacturers are allowed to claim wrinkle reducing, line preventing, skin firming, and more effects for their products without having ANY scientific data to prove it, thus misleading the consumer, and convincing them to spend a high amount for an ineffective product. This guide will provide the consumer with accurate, up to date data from the latest clinical studies and research to prove a product's efficacy. One must remember, however, that not only efficacy but also safety is just as important when choosing a product; wrinkles can be reduced by a topical product to a significant and quite noticeable degree, but this product must not only be effective but safe (and proven) as well. To determine safety, one must read clinical data about many of the key ingredients in today's products, from independent scientists that are not associated with any cosmetic company; this information will help one to find the products that are proven to be the most scientifically proven safest on the market today. Overall, it is critical that one inform oneself about the anti-aging technologies available today; this is a must read guide for any consumer and will prove invaluable for anyone looking to purchase a wrinkle reducing cream .